7 Tips To Make Your Website SEO Friendly

7 Tips To Make Your Website SEO Friendly

A website is the most important part of any business' online presence. You want your website to rank on the first page of Google for major keywords so that you can generate traffic and convert this traffic into customers. But with Google’s constant algorithm updates, it’s never been more difficult to rank high in search results. The good news is there are many things you can do to optimize your site's search engine ranking potential. From using appropriate keywords in your meta tags to making sure your site has a speedy loading time, here are 7 tips to make your website SEO friendly.

 

Choose The Right Domain Name

Choosing the right domain name can be incredibly important if you want your site to rank well in search results. A lot of people overlook how much a domain name can impact their website's ranking potential, but it is one of the most important pieces of your online presence.

For example, if your business specializes in handmade jewelry, you might consider using a domain that includes keywords like "handmade jewelry" and "designer jewelry." This will help your site rank higher for these popular search terms.

 

Stay Up To Date With Google Algorithm Updates

Google has monthly updates to their algorithm and it’s important that you stay up to date with these updates. Google wants to make sure that when users search for keywords, they get the most relevant results possible. With this in mind, they are constantly updating their algorithm to weed out irrelevant websites and promote more relevant ones.

To stay on top of these algorithm changes, make sure that you know your competition. What are they doing? What are the changes in their search ranking? What keywords do they rank for? This will give you an idea of what you need to do to increase your site’s search engine ranking potential.

 

Use Relevant Keywords In Your Meta Tags

One of the easiest ways to optimize your site's SEO ranking potential is by using relevant keywords in your meta tags. Use these keywords strategically.

Consider what people are searching for and include these words in your meta tags. For example, if you're a head chef looking to make cooking videos, you might use "chef," "cooking," "foodie," "video" and "recipe" in your meta tag. Meta tags aren't just for search engines; they also help visitors find your business when they're browsing on Google or other search engines. They give searchers more information about what the page is about so that they know it's worth clicking through to read more.

 

Include Fresh Content On A Regular Basis

One of the most important things you can do to rank well in search engines is to provide fresh, relevant content on a regular basis. Google likes sites that provide information that is new and up-to-date. When you post a blog article, make sure it includes keywords related to your industry. Additionally, update your website with new data at least once per month with relevant content. Google will appreciate your site's freshness and reward it with higher rankings.

Another way to keep your site SEO friendly is by including images or videos on pages where appropriate. Images and videos are highly ranked by Google so if you're reading an article about "How To Make An App," for example, include pictures or videos of how to make an app in order for the page to rank high in search engines.

 

Optimize For Mobile Devices

The number of people using mobile devices to search for businesses and information has grown tremendously over the last few years. In fact, mobile device usage accounts for about 51% of all internet traffic. So how does this impact your website? If you don't make your website mobile-friendly, you could be missing out on a lot of potential customers.

#1 - Make sure your site loads quickly on all devices

People are now more likely to abandon websites if they take too long to load. The average person has a short attention span and will move on to another website if yours is taking too long to load, even if it's just second or two. If you want to keep customer browsing your site, make sure it's optimized for mobile devices by using the smaller screen widths and optimizing images so they download faster.

#2 - Make your site easy to navigate

Google ranks sites higher that have an excellent user experience and navigation. To do this successfully, use simple language and make it easy for visitors to find what they're looking for without having to go through a bunch of different pages or levels in the menu system. You also want to make sure your menus are clear and concise, so people can easily find what they're looking at within 2 clicks or less.

#3 - Use keywords in meta tags

Meta tags are important because they help search engine bots crawl your site and understand what content is on each page. It’s important that you use keywords

 

Optimize For Speed

It’s important to remember that Google ranks websites according to the speed of their load time. You can optimize your site for speed in a number of ways, including:

- Implementing a speedy hosting service

- Ensuring you don't have too many plug-ins running on your site

- Keeping up with browser updates

- Updating your plugins, programs and scripts to ensure they're not causing any issues

- Minimizing images and loading them asynchronously

 

Keep Load Time Under 3 Seconds

Having a site that loads quickly can have a major impact on your rankings. Google won’t rank any site with a load time of over 3 seconds on page 1. That means if your website takes more than 3 seconds to load, it could be costing you money. In fact, Google will penalize sites with slow loading times.

This is why optimizing your website for speed is so important. You may think that it’s not worth the hassle to make sure your site loads quickly because people might just go somewhere else if they don’t want to wait. But this is false!

People who are searching for a business online will often check the load time before they click through to the site. If it takes more than 3 seconds to load, they may click back and search elsewhere or leave altogether, which can cost you potential customers or leads.

Keeping load times under 3 seconds also helps you avoid having your search ranking plummet in various areas because of slow load times and can help keep conversion rates high.

So what should you do? Many web hosting providers offer easy-to-use tools like caching plugins and CDNs (content delivery networks) that help decrease loading time on our end without requiring changes from you on the code side of things. This can make it much easier to improve your site's speed without having to worry about tinkering too much with code or making other drastic changes. And these plugins are usually free – so there really isn't any

 

Limit Your Number of External Links

In order to improve your site's loading time, make sure you limit the number of external links you have on your site. The more external links you have, the longer it will take for a site visitor to load your page. Limit your number of external links to content that is relevant to your page and has a high-value for readers. If visitors are not going to be interested in reading other content on your website, don't include it on your site.

 

Minimize The Number Of Plugins You Use

If you have lots of active plugins on your WordPress site, it can be difficult for search engines to crawl and index your content. As a result, you may not rank as high as you’d like. One way to solve this issue is to minimize the number of plugins that are active at any one time. If possible, only activate the ones that you need right now and disable the rest. This will also help to reduce load times and speed up your website.

 

Conclusion

The internet is a vast place with a ton of information that can be overwhelming. With so much information out there, it’s important to make sure your brand is found in the search results. And it’s easier than you may think!

Just follow these nine tips, and your website will be ready to show the world its best face.

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