5 SEO Trends to Keep Your Eye on in 2022Mar 18, 2022
Search engine optimization (SEO) is constantly changing. This year’s Google Panda update has left many wondering what the next trend will be. With that in mind, we’ve compiled 5 SEO trends to keep your eye on in 2022. These are based on recent changes, as well as some predictions for what we might see coming down the line. As you are looking to re-evaluate your site strategy for the new year and future, this list is a great place to start!
New Google Search Interface
Google is constantly changing, and they released a new interface this year that has many people wondering what to do next. They are continuing to tweak the algorithm, which means it’s difficult to know what exactly to expect. However, there are signs of an update inbound for the future. Google has been increasing the length of time it takes for organic results to come back. This could be a sign of an upcoming update as well, both for mobile and desktop search engine optimization (SEO). It is possible that this will result in a similar change that happened with Panda in 2016.
Voice Search Is Increasing
Voice search is increasing and will continue to do so. In just five years, voice search has increased by a whopping 400%. It will be interesting to see how voice search impacts SEO as it becomes more mainstream.
The Future of Local SEO
When it comes to marketing, the focus is often on international markets. But that doesn’t mean you should forget about the people in your own backyard. Local SEO in 2020 will be all about geotargeting content, a trend that is sure to only grow as time goes on.
Geotargeting has been around since the days of search engine bots, but it’s never been this personalized and powerful before. Now, with Google My Business’s ability to assign location and language settings per user, businesses have the opportunity to truly connect with their ideal customer at a hyper-local level.
In order for businesses to capture a larger share of local traffic and convert these leads into customers, they must tailor their site content and search engine optimization (SEO) strategy to better meet the needs of local audiences. Take advantage of keywords like “near me” or “close” in order to attract more customers from your community while providing them with content they care about most - their area!
The Future of Mobile-Friendly Websites
Over the past few years, Google has been pushing for mobile-friendly websites. In fact, websites that aren’t mobile-friendly are less likely to rank in the top ten results for a search engine query.
But what does this mean for the future? With more and more people accessing the internet through their smartphones, more companies are going to need to invest in mobile-friendly websites. Mobile-friendly design is rapidly becoming a requirement as opposed to an option. And while we can’t know what new features will be added in 2022, we do know that there will be some changes coming down the line -- and they may affect your ranking on Google.
The Importance of Keyword Research
If you are considering investing in SEO for your site, one of the first things to consider is your keyword research. With Google’s constant changes, it’s important to stay on top of the latest trends and make sure you’re targeting the right keywords that will get you the best traffic possible.
In addition to this, it’s essential that you are using keywords that are optimized for search engines. This includes using words like “best,” “cheap,” or “free.” These words can often trigger searchers to click on a result.
It is also important to use long-tail keywords with more than 3-5 terms such as “best free games for kids.” This helps ensure that when people search for those keywords, your site will come up at the top of their results instead of buried under dozens of other sites with similar content but less specific long tail keywords.
Guiding Principles for Content Development
Content creation is a challenging task. You need to keep up with current trends, as well as new ideas to stay ahead of the curve. However, if you’re not sure where to start, there are some guiding principles for content development for your digital marketing strategy that might be helpful.
The first principle is that you should create content for the end user. This means creating thematic content that will resonate with your audience and be relevant to their needs and interests. This can be accomplished by writing about what is trending in the news or creating content around popular topics in your industry.
Secondly, you should use keywords strategically in your content so that it will rank higher in search engine results pages (SERPs). The more targeted visitors you get from SERP rankings, the more conversions you will have on your site!
Thirdly, invest time in researching and analyzing past SEO efforts and successes to see what has worked in order to replicate those successes with new strategies.
Fourth, make sure that your marketing team is on board with SEO strategies and know the basics of how SEO works. It can be difficult to transfer knowledge of technical concepts like keyword research and page optimization - even if they’ve been done before - without having a solid understanding of these concepts themselves.
Finally, consider what long-term goals you want your SEO plan to accomplish when evaluating your current performance. For example: "increase brand awareness" or "increase conversion rates". With concrete goals set up
The future of SEO is changing, but there are some things that will never change. It's important to stay up-to-date with the latest trends and see how they will affect your strategy. At the end of the day, the most important thing is that you have a strategy, and you're using best practices to execute it. The five trends highlighted in this article are just a few to keep your eye on in the next few years.
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