Is digital marketing in demand in Canada?

Feb 03, 2022

Digital marketing trends are always changing, and even more so in Canada. This is because of the influx of new technologies and new innovations on what marketers can do to engage with consumers. Digital marketing is an ever-changing field, but it’s important to stay up-to-date on what’s happening this year. Here are some trends you’ll be seeing in Canadian digital marketing this year.

The Top 10 Most Powerful Digital Marketing Trends in Canada This Year.

Digital marketing trends are always changing, and even more so in Canada. This is because of the influx of new technologies and new innovations on what marketers can do to engage with consumers. Digital marketing is an ever-changing field, but it’s important to stay up-to-date on what’s happening this year. Here are some trends you’ll be seeing in Canadian digital marketing this year.


Artificial Intelligence

Artificial intelligence is becoming an increasingly popular trend, but it’s not just for business. Artificial intelligence is also being used by marketers to find new ways to engage with their customers. Brands are using machine learning and artificial intelligence to better understand their customer base and create more engaging content. This way marketers can personalize their message depending on what they know about the customer (e.g., gender, location, interests).


The Rise of Chatbots

Chatbots are a new form of customer service for companies. These bots answer questions, make recommendations, and even process orders. They’re getting more advanced by the day with artificial intelligence powering them.

Chatbots are becoming more common in online customer service as people are growing more accustomed to them. They’re easier to use than call centers, where you have to wait on hold or navigate confusing automated menus for simple inquiries. They also reduce the number of employees who need answering these basic questions. Chatbots allow companies to save money on staffing costs while improving customer satisfaction at the same time.


The Evolution of Video Marketing

Video marketing is one of the most powerful new digital marketing trends in Canada. Videos are more than just a fancy way of presenting your products - they’re an entire marketing strategy unto themselves.

What’s so great about video marketing? It captures a customer’s attention better than other forms of content and it can be shared easily on social media channels. This means that videos have a greater chance of going viral. When a customer likes, shares, or comments on a video, they are directing their friends to your business as well as giving you valuable feedback about what you should do next.

A few examples of popular Canadian video marketing campaigns include Dollar Shave Club shaving videos, the Canadian Tire Starter Home tour videos, and those from Mountain Equipment Co-op.

You can also use videos to present information in a more dynamic way that keeps customers engaged for longer periods of time. For example, Up & Out does a great job of this by creating videos with catchy tunes and interesting text animations to advertise their range of men's underwear. If you're not already using video in your digital marketing campaign, now is the perfect time to start!


The Importance of Mobile in Digital Marketing

Mobile is the new frontier in digital marketing. More people are getting their information from mobile devices than desktop computers, so it’s important to have a mobile-optimized website. You can also create ads for mobile or use mobile-friendly call-to-action buttons that allow customers to take an action without leaving the app.


Social Media Strategies for Local Businesses

Social media is a powerful tool for any company. But what about those companies without a huge following? For local businesses, building a loyal social media following can be difficult. Luckily, there are some strategies that can help you build your following and get your name out there.

It’s important to always post on a regular schedule, even if you don’t have much to say. If you post every day, people will remember your page and return to see what you have for them the next day. This also builds anticipation for new posts. People will want to know what’s coming up next from you or your company.

Another good strategy is posting links back to your website from relevant content. Social media is all about engagement, so if you have something to offer on your website, share it with the people who follow you on social media! It’s a great way to keep customers interested in what you have going on that they may not find elsewhere.


Twitter Strategies for Local Businesses

Twitter is one of the most popular social media platforms. It's great way to connect with potential customers. You can also use Twitter to promote your business through advertising. With Twitter strategies, you can gain more followers and learn how to increase engagement on your posts.


Facebook Strategies for Local Businesses

Facebook is a great way for local businesses to market themselves.

One of the most important factors in marketing on Facebook is consistency. You want to make sure you maintain your presence and make your posts relevant to your customer base. If you post once a month, there’s no point in posting at all.

With that in mind, here are some strategies to use:

- Keep posts trending and relevant or people will see them and then unsubscribe or hide posts

- Post old content if it's still relevant; people will be happy if they feel like they're getting something new

- Use images; people remember visuals more than text

- Target specific groups of people

- Monitor what is working and what isn't so you can stop posting unsuccessful content


Instagram Strategies for Local Businesses

One of the newest trends is to use Instagram. If you’re not already on it, now is the time to start! 70% of people who use Instagram are actually under 35 years old, which means it’s a great platform for reaching this demographic. With Facebook being so saturated with brands, it can be hard for small businesses to compete or even get noticed. But with Instagram, you have the opportunity to engage with your customers through visuals. Nowadays, people are so busy they don’t have time to read long descriptions or scroll through pages of text. As a result, 45% of people say that visual content is their favourite way to consume information on social media.

If you want your business’s updates to stand out on Instagram, here are some tips:

-Use clear and high-quality photos

-Include valuable hashtags

-Make sure your caption has valuable information about the photo

-Try using video content as well! There are many ways to creatively promote your business on Instagram with videos, which will help create awareness about your brand.


Paid Advertising Techniques That Are Hot Right Now

Paid advertising can be a great way to get your message out there, but the key is figuring out what works best for you. One of the best ways to do this right now is through Facebook ads. These ads are fairly inexpensive and easy to execute, which means that they’re perfect for smaller businesses who don’t have a huge marketing budget.

Facebook ads are also very targeted, so they allow you to reach the right audience. For example, if you were selling T-shirts, you could only market them in Canada—not in other countries like America or England. This allows you to cut down on costs while still reaching the people most interested in your product.

Another hot paid advertising technique is using Google Adwords. This tool allows marketers to advertise on Google's search engine results pages (SERPs) and create text-based ads that show up when users search for specific keywords. It's an excellent way to bring lots of traffic to your site without having lots of website visitors come directly from Facebook or other social media platforms.


Facebook Ads

Facebook ads are becoming more and more popular in digital marketing. In fact, 64 percent of marketers say Facebook has been the most important form of advertising for them this year. That’s not all! Facebook is the second largest search engine in the world. This means that Facebook ads have a potential reach of 2 billion people each day. Brands can use Facebook to target specific audiences and promote their products or services to a targeted demographic.

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