What Is Google My Business (GMB). And Why Does It Matter To You?

Jul 21, 2022
What is Google My Business (GMB)

What Is Google My Business (And Why Does It Matter To You?)


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In today’s digital world, businesses have a lot of influence. But how much of that influence is real and how much does it extend online? Businesses can appear in a variety of places online: local directories, social media sites like Facebook and Twitter, even niche websites that target specific interests or areas. While most people wouldn’t think to look for an auto repair shop on Pinterest or an ice cream parlor on Reddit, you might be surprised at the amount of information about your business available from these sources. However, some of these platforms are more effective than others when it comes to impacting your business in the long term. One such place is Google My Business. It’s one of many places where you can make sure potential customers find out about your business—but it’s by no means the only one.


What Is Google My Business?

Google My Business is a tool tied to Google Maps that allows businesses to manage their presence on the map and in search results. You can add a description of your business, hours of operation, photos and customer reviews. You can also link to your website, create ads, respond to customers and see information about how people find your business. The information is used by Google to display your business on Google Maps and in search results related to your business’s name or type of business, such as “Best ice cream in Los Angeles.” With a Google My Business account, you get a verified presence and can switch between a “general” and a “niche” description. A general description includes your business name, address, phone number and website. A niche description includes a short, high-quality summary of your business, key words and links to specific pages on your website.


Why Does Google My Business Matter?

Google My Business is often the first place people look for your business. If they can’t find you, you’re missing out on potential customers and revenue. The best news is that setting up and optimizing your Google My Business page is easy and doesn’t require a major investment of time and money. In fact, it’s a great low-cost marketing tactic that can pay big dividends as you build your online presence. If you’re wondering why Google My Business matters, consider these statistics: - 90% of online shoppers begin their search for products or services online. - 65% of consumers look for local businesses on their smartphone. - 48% of people want to be able to shop with or talk to a company immediately, not wait for a response. - 85% of customers read online reviews for insight into a company before making a purchase.


Why Is Google My Business More Important Now?

The landscape for digital businesses and marketing has changed significantly over the past few years. - Google updates: Google is always making changes to its algorithms, and it regularly tweaks what customers see when they search online. These changes can increase your visibility or cause you to drop out of sight completely. The best way to protect yourself is to stay on top of these changes and adapt your business presence as needed. - More people are turning away from social media: We all know that social media is a great way to get in front of customers. But people are increasingly deleting their social media accounts and turning towards alternative platforms. Make sure you don’t miss out on potential customers by focusing only on the big platforms. - More people are purchasing online: More people than ever are shopping online. If they can’t find you, they can’t buy from you. - More people are using voice assistants: More people than ever are using voice assistants such as Google Assistant and Amazon Alexa. If your business isn’t represented in these tools, you’re missing out on potential customers.


How To Set Up Google My Business

To set up your Google My Business page, go to Google My Business and click “Get verified.” You’ll need your company name and address (Google will verify this) as well as your website URL. Once you’ve set up your account, you can start adding content to your Google My Business page. To get the most out of your Google My Business page, you should add a detailed description of what your business offers, a picture of your business and your hours of operation. You can also connect your social media accounts, including Google Plus and Yelp, to your Google My Business account. You’ll want to make sure you’re tracking the way people find your business. If they use Google Maps, their other search terms, or their devices. It’s important to see how people are finding you so you can adapt your marketing efforts for maximum effect. This way you can reach the most customers possible.


How To Optimize Your Google My Business Page

To get the most out of Google My Business, make sure you have a complete, thorough and up-to-date page. Here are some tips for optimizing your Google My Business page: - Fill in all the information on your Google My Business profile. Google is not just using this information for their own internal reasons; it will be presented to the public as well. So make sure that everything is correct and up to date. - Add a detailed description of your business. This is the first thing people will read on your profile, so it’s important to make it as engaging as possible. Include your company’s mission and vision, a list of products or services, notable achievements and anything else that might pique someone’s interest. - Include a high-quality photo of your business. This is a chance to add some personality to your Google My Business page. Pick a photo that best represents your brand and sticks in people’s memories. You can also use different photos for different seasons or events, like a yearly company picnic or holiday party. - Add links to your website and social media accounts. Google My Business is primarily a directory for people to find businesses in their area. Include links to your website and social media accounts so people can learn more about you.


Key Takeaways

The rise of voice assistants like Google Assistant and Amazon Alexa, as well as the decline of social media and growth in e-commerce, have made Google My Business an even more important tool for local businesses. Setting up and optimizing your Google My Business page can help you reach more customers, increase foot traffic and bring in more revenue. To get the most out of Google My Business, make sure you have a complete, thorough and up-to-date page. You can also set up Google My Business Analytics to track the way people find your business.

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