How To Incorporate SEO Into Your Content Marketing Plan

Dec 24, 2021

What is SEO?

SEO stands for Search Engine Optimization. SEO describes how your content gets ranked in search engines. In addition to the high-ranking Google results, you can also earn a high rank in Yahoo, Bing, and various other search engines.

While many blog marketers are happy to hire an SEO company to build out a properly optimized blog and site, you can do this yourself. It’s easier than you think, and you can use what you know to improve your business in general.

Read on for more information on how to incorporate SEO into your content marketing plan.

What SEO Does

When search engines crawl, index, and evaluate the content on your website, the more things you know about SEO, the better you will rank for relevant search terms.


Knowledge is power.


Brief History of SEO and Content Marketing

Every webmaster should have an understanding of SEO and content marketing. There’s nothing more important than understanding how to market your site using SEO.

If you’re having trouble finding the information you’re looking for, SEO can help you find it.

If you’re a webmaster or social media manager, you already have a grasp on SEO, but as a business owner, you should have a solid grasp on content marketing as well.

And like SEO, content marketing is evolving. You need to stay ahead of it if you want to be successful.

It’s clear that there’s a clear correlation between SEO and content marketing. In some cases, content marketing is the main strategy for your content marketing campaign.


Why does SEO matter for your content marketing plan?

They say that content is king, but how can you say that with confidence, unless you do some SERP/SERM (search engine result page) optimization?

SEO, specifically on the SERP, is the method you use to increase your visibility on Google’s search engine results page (SERP). It’s the little section on the right side of the SERP that usually has the result of the search you’ve chosen in it.

It’s also commonly referred to as the main page of the SERP, or, sometimes, the home page of the SERP.

The fact is when Google judges whether or not they should show your content in the SERP, the first place that stands out from the rest is the content they find the most relevant and useful to the users who are researching the same thing.

The Tools You Need for Success in Content Marketing


  1. Create a content marketing calendar as a way to track your weekly, monthly, and yearly goals.
  2. Scheduling content marketing in your business is an effective way to ensure you aren’t saying no to opportunities.
  3. Ensure that you’re always making available content that can increase brand awareness and engagement.
  4. Provide them with content that will solve problems.

  5.  That's when you'll see your bottom line grow.

  6. That way, you’ll be able to offer your audience a relevant solution to their issues.

  7. Lead with What’s Important to Your Audience
  8. Your content marketing strategy must always start with what your audience cares about.

Don’t let “no” turn into “oh shit.”

How to do a content audit on your website.

Last year, I did a series of posts on "Burying SEO," where I taught readers how to bury a post on one or more of the current Google rankings, in order to make the rank look better. In another post, I discussed how Google used to be very strict about how Google Plus pages were scored, and Google has loosened up on this a bit, but you can still easily bury your page in Google+ Search. You just need to understand how it works, and who the powers that be are.

Quality Checklist for Your Content Audit and Planning.

  • Finding The Perfect Topic For Your Content Marketing Plan
  • You need a good idea of what you want your content to be about, where you want to take it, and who you want it to be for.
  • Your content marketing plan should have at least three segments:
  • Target audience: who you’re trying to reach
  • Who you’re trying to reach Revenue: how much you can charge your target audience
  • how much you can charge your target audience Promotions: what you can do to get them to come

By the way, one of the topics I’m most passionate about is analyzing your content marketing plan, and making sure you’re on track with all the terms, words, and phrases you’re going to use in the plan.

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