Getting your site indexed by google
The addition of your site into Google's search results is free and easy. Most of the time you don't even need to manually submit your site to Google's database like before. Google performs changes to its search algorithm daily and Google uses web crawlers to scan the web constantly searching for new sites and content to add to its immense index.
Google does not guarantee that your site will be indexed, but following their guidelines and reading about their best practices will increase the chances that your site will be found and indexed. Once your site has been indexed that's when it will appear in Google's search results.
Having your site indexed and having your site showing up on top of search results with high rankings are two different things.For your site or blog to get higher rankings, you will need to either implement SEO yourself - or hire an SEO expert to help you create an SEO strategy that will make your site rank higher.
What is an SEO expert?
An SEO or search engine optimization expert is someone trained to increase the visibility of your site on search engines like Google. A professional SEO should have prior experience optimizing sites and most importantly someone who has increased site rankings successfully.
Should you hire an SEO expert?
You may want to consider hiring an SEO expert that can audit your site and create a successful SEO strategy based on the findings. If you're thinking about hiring an SEO, the earlier the better. Usually when you're considering a redesign or launching a new website. This way you and your SEO expert can make sure that your site is search engine friendly from the get-go. This doesn't mean that you can't hire an SEO to help you optimize an existing website either.
However, a good SEO can also help improve existing sites rankings, user experience and technical aspects. Check out this great resource from Google on what things to look for when hiring an SEO professional. Help Center article "Do you need an SEO".
What does the SEO audit include?
- Keyword research
- Competitive analysis
- Content and SEO audit
- Identify high-value, buyer keywords
- Uncover competitors' top keywords
- Identify and compete against the top sites in your industry
- Competitive Keywords
- Competitive Backlinks
- Audience Overlap
- Site Comparisons
- Website traffic statistics
- Finding gaps in your keyword strategy
- Content and SEO audit
“A good SEO can also help improve existing sites rankings, user experience and technical aspects.”
Hiring an experienced SEO professional to improve your site rankings and overall usability can increase your site's overall organic search traffic. This will help you generate more leads and sales. But. make sure to hire an SEO professional who is very knowledgable of search engine guidelines and stay away from someone irresponsible who may do more damage to your site. Usually SEO's looking for quick fast results will implement "blackhat SEO techniques" and will not follow Google's guidelines, eventually, this will lead to having your domain banned from Google.
Here are some additional services an SEO can provide:
- Content development
- Creation and management of paid ad campaigns
- Review your site content or structure
- Technical advice on website development
- SEO training
Before you begin searching for an SEO educate yourself
It's not a bad idea to educate and familiarize yourself with SEO best practices and with how SEO works. Here are some resources from Google you can read.
- Google 101: How Google crawls, indexes and serves the web
- Google Webmaster Guidelines
- How to hire an SEO
Submit a sitemap. Help Google find your content
The best way to help Google find your pages and get indexed is by submitting a sitemap. A sitemap is a file on your server that informs search engines about new or modified pages on your site. Learn more about how to build and submit a sitemap.
For a limited time, you can get a Free SEO audit of your site. Click here to book your Free SEO audit discovery call today.